Copywriter/6 year-old Louisiana State Karate and Duck-Calling Champion

Southeastern Guide Dogs - Awareness Campaign

For this pro-bono project, we were tasked with coming up with an awareness print campaign for Southeastern Guide Dogs. We went to their facility, talked with the trainers, put on blindfolds while the dogs walked us through a training course and listened to incredible stories of hope that these dogs have given their owners over the years. The idea is simplistic, but powerful. Built on emotionally driven headlines, we brought actual guide dogs in for a heroic shoot. These lived on billboards and print pieces and even after the campaign, they’ve continued to use the lines on their own pieces.

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TBS - Social Content