Talladega Superspeedway - National Broadcast Spot
I’ve been to NBA playoff games, the World Series – I even saw Goldberg pin Hulk Hogan in the Georgia Dome to claim the WCW championship belt. None of that prepared me for Talladega. For this spot we had to convey the excitement of, not only the race, but the entire weekend. With a tight budget, we were able to pull together broadcast footage and original stuff we shot and combine with a heart hitting voice over to build excitement for this fall’s race.