Copywriter/6 year-old Louisiana State Karate and Duck-Calling Champion

Mohawk SmartStrand: Rhino Challenge

We made it possible to go inside a rhino’s enclosure and watch him poop. Client “suggested” copy aside, I think that’s pretty cool. We literally got to work at the zoo for about a month. I got to pet a rhino, I got to meet a giant panda (not related to the project, just a cool bonus), and work with HGTV’s Chip Wade. It’s a video made for carpet stores by a carpet company, but we made it as fun as possible and tried to push the creative as far as we could. The video probably looks really weird if you watch it on here, but go to YouTube link below and you too can step inside Max’s enclosure. VR headset recommended.

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University of Alabama - SupeStore - 2017 Birmingham Addy Winner