Copywriter/6 year-old Louisiana State Karate and Duck-Calling Champion

Pets Are People, Too

Upon my arrival at Petco we started to shift the voice and personality of the brand by giving the pets the opportunity to speak – literally. These are some of the early pieces as the campaign starts to roll out. (Also, some other stuff that’s not part of the campaign like a brand video for our in-house brand WholeHearted)


  • For Petco

Up Next:

Petco - Goodell shops at Petsmart.