You Either Love It, Or You REALLY Love It
There’s an entire subculture of ranch fans. Actually, fans – short for fanatics – doesn’t really do their dedication to the condiment justice. The superfans of the ranch world live, breathe, and basically bleed ranch (we may or may not have pitched this literally). What we learned from them is that you can’t take your love of ranch too far. So, instead of creating insane scenarios with HVR, we (along with my new best friend and Scrubs/Garden State star Zach Braff) simply put the spotlight on these ambassadors and their existing behavior. Because, when it comes to Hidden Valley Ranch, you either love it, or you REALLY love.
Role Senior Copywriter
For Hidden Valley Ranch